About David Wadler

David Wadler was most recently General Manager for Rich Media & Cloud at Lexmark Enterprise Software, where he was responsible for strategic direction of Lexmark’s initiatives as they relate to rich media and cloud products. He came to Lexmark in 2013 with the acquisition of Twistage, where he was a co-founder and CEO. Prior to Twistage, he worked in a variety of industries and roles, ranging from fitness to magazines to software. A former resident of Paris and a graduate of Brown University, David now enjoys the glamour of chasing his children around the playground.

My First Time (Being Invited to an RFP)

Fond Memories We all remember our first time…. The excitement! The performance anxiety! The sense of accomplishment! Truth be told, [...]

Marketing Automation. Because Copying and Pasting Sucks!

First Marketing, Then Automation Several articles ago, I wrote about my coming to terms with the importance of marketing. I [...]

BoringBack — Why a Boring Business Has Sex Appeal

Seduced By Sexy The idea for my first business, Twistage, came to me while I was reading an article about [...]

Amazon: A 217.6-Pound IaaS Gorilla

IaaS Vendor Selection: A Personal History In my last business, we had to go through three hosting providers before we [...]

Why I Fired Kevin Costner: A Story About Marketing Your Business

The Baby Won’t Stop Crying “I found this thing called gripe water. We have to buy it!” announced my wife. [...]

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