Marketing Automation
Mini Guide

At its core, marketing automation gives marketers back their time while simultaneously improving the conversation an organization has with its prospects and customers.

Our Marketing Automation Mini Guide provides an easy-to-digest introduction to marketing automation, a technology that has fundamentally changed marketing.


  • Recover time: By automating tasks, marketers can focus on the strategic over the tactical.
  • Drive leads: A VB Insights report showed a 77% uptick in leads for companies that leverage marketing automation.
  • Get with the times: Adoption of marketing automation has skyrocketed -- join the party!

Whether you're a marketing automation novice or a seasoned hand looking for a quick refresher, Vendorful's Marketing Automation Mini Guide can be a valuable addition to your resource library. Download your free guide now!


Vendorful has re-imagined eSourcing and Vendor Management software, m​​​​arrying a modern user experience with a robust set of APIs to transform the way organizations manage their sourcing efforts. Our ever-growing suite of tools includes RFP/RFI/RFQ automation, reverse auctions, contracts administration and lifecycle management, and vendor management. Vendorful is a standalone SaaS product delivered via public or private cloud. In addition, it can be integrated into existing procurement software stacks, allowing organizations to drive more return on their existing investment. Vendorful saves time and money while driving increased value for businesses of all types and sizes, from SMB to enterprise.

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